Zillim AIO Systems · Influencer campaign management

We don't run ads.
We build campaigns mothers trust.

Strategy · production · creator partnerships · documented results

I'm Elius Kamuhangire McBenvics — founder of Zillim AIO Systems and creative director behind Tanzania's most documented influencer brand campaigns. This portfolio shows what we delivered for Edras and @pregnancy_nutritiontz: 16 collaboration posts, 1.7 million views, 324,000 accounts reached — zero paid boost, every number backed by Instagram Insights screenshots and a live report your team can open today.

OperatorElius Kamuhangire McBenvics
Brand@mcbenvics
CompanyZillim AIO Systems
MarketTanzania · Swahili-first
SpecialtyInfluencer · maternal · lifestyle brands
Featured case study
Edras
@the_edras · @edras_kids · baby products
×
Pregnancy Nutrition TZ
@pregnancy_nutritiontz · 139K followers
1.7M
Campaign views
324K
Accounts reached
16
Collab posts & reels
0
Paid boost — all organic
Case study

Edras × Pregnancy Nutrition TZ — what we built

Between February and April 2026, Zillim planned, shot, and managed a full influencer campaign pairing Tanzania's leading baby-products brand with the country's top maternal nutrition creator. Every piece used official Instagram collaboration tags. Every result is documented.

1.7M
Total views across 16 pieces of content
324K
Unique accounts reached on Instagram
911
Saves — mothers bookmarking products for later
100K+
Views on top-performing single reel
9
Edras product categories featured in content
139K
Creator followers — platform strength behind the campaign
94%
Female audience — exact buyer profile for baby brands
64%
Non-follower reach on creator account (90 days)
Why it worked

Not catalogue ads. Real life.

Education-first storytelling

The top-performing reel was a co-sleeping safety story — 100,569 views, 1,430 likes, 199 saves. We led with a mother's fear, then introduced the Edras product as the solution. Education consistently outperformed catalogue-style showcases.

Location shoots, not showrooms

Rural stroller footage, airport travel with Baby C, in-store visits at the new Mawasiliano location, home bathing and bedtime routines. Mothers saw products in context — the way they actually live.

Official collaboration tags

Every post and reel used Instagram's collaboration feature, linking @the_edras and @edras_kids directly on the content. Cross-posted to Facebook at no extra production cost.

Conversion built in from day one

  • 5% Madam Caren discount code across 10+ pieces
  • WhatsApp ordering prompts in captions
  • Starter pack consultation service launch
  • 473 profile visits from a single post — mothers researching the brand
How we work

What you get when you hire Zillim

01

Strategy & brief

Campaign architecture, product priorities, creator fit, conversion mechanics, and content calendar — aligned to your sales goals before a single shoot.

02

Production

On-location shoots with the creator — real environments, Swahili-first scripts, education-led formats. We direct; your brand shows up inside trusted content.

03

Publish & manage

Instagram collaboration setup, caption optimization, Facebook cross-post, creator relationship management, and live coordination with your sales team.

04

Report & prove

Full Instagram Insights capture, organized creative evidence, live report URL, and PDF — so you see exactly what your investment returned and can share it with stakeholders.

Visual proof

The content that carried the campaign

Top 3 performers from the Edras collaboration — all shot and directed under Zillim creative management.

Baby cot safety reel
#1 · Safety education reel
Baby Cot Safety — Co-sleeping Story
100,569 views · 59,290 reached · 1,430 likes · 199 saves
Stroller rural road post
#2 · Real-life location shoot
Stroller on Rural Road
93,777 views · 33,760 reached · 949 likes · 473 profile visits
Baby carrier flight post
#3 · Travel integration
Baby Carrier — First Flight with Baby C
84,888 views · 29,010 reached · 927 likes · 85 saves
Full deliverables

Everything included in a Zillim campaign

Creator matchmaking

We place your brand with creators whose audience already buys in your category — not random influencer lists.

Creative direction

Swahili scripts, shot lists, education angles, and product integration planned before production day.

On-location production

Store visits, travel content, home routines — formats proven to outperform studio catalogue posts.

Collaboration tagging

Official Instagram collab labels linking your brand account on every published piece.

Conversion mechanics

Discount codes, WhatsApp CTAs, and save-driven purchase intent built into captions and stories.

Analytics documentation

Every post captured with Instagram Insights — views, reach, saves, audience age/gender, watch time.

Live report URL

Shareable web report with visual evidence gallery — your team opens one link, sees everything.

PDF export

Offline document for board meetings, partner pitches, and internal approvals.

Phase 2 recommendations

Paid amplification strategy, content repurposing, and quarterly campaign planning based on what worked.

Live documentation

Open the reports yourself

We don't send screenshots in WhatsApp and call it done. Every campaign gets a permanent, shareable report — the same system we used for Edras and Pregnancy Nutrition TZ.

Edras Campaign Report (v3)

Full client results — 16 creatives, account engagement, visual evidence gallery. What Edras received.

Open report →

Pregnancy Nutrition TZ — Brand Partnership

Creator media kit showing what brands get when they partner with Caren — includes this Edras case study.

Open report →
Brand fit

If your brand serves these buyers, we should talk

Who this is for

  • Baby products & gear retailers (strollers, cots, carriers, safety)
  • Maternal health, nutrition & supplement brands
  • Children's clothing & retail with physical stores
  • Family lifestyle, travel, and home safety products
  • Clinics and wellness services targeting new mothers

What makes us different

  • Documented proof — not vanity metrics in a deck, but screenshot-backed reports
  • Creator we already work with — 139K followers, 9.6M views in 90 days, proven Edras track record
  • Swahili-native production — content that sounds like Tanzania, not translated ads
  • One operator — strategy through reporting, no agency handoffs

Ready to put your brand in front of Tanzania's mothers?

Tell me your product, your goal, and your timeline. I'll show you how a documented influencer campaign — planned, shot, and reported by Zillim — can do for your brand what we did for Edras.

Elius Kamuhangire McBenvics
+255 760 962 379 · zillim.digital @mcbenvics on Instagram · Zillim AIO Systems